|Mall at UTC advertising its grand opening on Facebook.|
The page, Facebook.com/MallatUTC, was created in April, but started posting updates this past week. The biggest of course, is a Facebook event invite for the grand opening party. The mall is expected to open Oct. 16, but the festivities are advertised to last through the weekend until Oct. 19.
The invite advertises live entertainment and special activities during the grand opening weekend, but no additional details yet. The mall is hosting a media preview night Oct. 15 where people who bought tickets to the event from non-profits will be able to shop that night as well and on Oct. 16, there might be a small opening ceremony, but don't expect it to last long as the doors will fling open quickly at 10 a.m.
Taubman Centers used to have celebrities show up and make a grand spectacle for its mall openings, but a former spokesperson for the company said the mall operator realized that enough people come out simply for the stores.