Macy's unveils Black Friday deals online

Macy's is counting on both the power of online and SpongeBob to make its registers ring for Black Friday.

The retailer, which has a store at The Mall at University Town Center, unveiled Thursday its Black Friday doorbuster deals at macys.com/blackfriday. Deals range from 60 percent off men's outerwear , kitchen appliances $8 to $10 after rebate and up to $150 off Dyson vacuums.

Macy's will open starting at 6 p.m. Thanksgiving. and door busters will last through 1 p.m. Black Friday then another set of specials Saturday, Nov. 29 from 7 a.m. to 1 p.m.

The big holiday item Macy's is pushing is SpongeBob SquarePants and a holiday plush that can be had with Patrick and Plankton finger puppets, at macys.com/squarepants. In-store, customers can scan special hang tags to unlock SpongeBob content.

“This year, we’re adding another level of entertainment to our highly anticipated Black Friday doorbusters and specials,” said Martine Reardon, chief marketing officer at Macy’s. “As customers navigate their shopping route throughout the store, they will be able to score digital gift codes offering instant wins via Macy’s mobile app. This element of surprise along with a playful new commercial featuring our official holiday ambassador, SpongeBob SquarePants, is certain to add a new element of fun to our customers’ shopping experience on Black Friday this year.”

Macy's is also giving away instant win prizes by using the store's mobile app. Customers can scan QR codes in-store to enter the instant win experience during doorbuster hours and customers will see if they have won a digital gift code worth $10, $25, $50 or $250.

At the end of each hour, a new pool of prizes becomes available and customers can play again. See rules and alternate method of entry at macys.com/million. Customers can text “APP” to 62297 to download Macy’s mobile app.